Youngsters boost fashion sales

First published: 24-06-2010

Youngsters have helped keep the fashion market afloat during the recession, an industry expert has said.

Tamara Sender, senior fashion analyst at Mintel, emphasised that brands such as Superdry and Ted Baker have remained popular throughout turbulent economic times.

As a result, it is possible that both Superdry watches and Ted Baker watches have also received a boost in spending from the 16 to 24 age bracket.

"Some of these have performed well but they are not value [brands] they are aspirational brands but they have performed well throughout the recession," she continued.

Ms Sender believes that young people will continue to make these purchases over the coming months and years, giving retailers the chance to expand further.

Research by Mintel reveals that nearly half (12.7 million) of women in the UK spent the same or more on their clothes in 2009 than the year before.


Related articles

Spring Style Edit

Posted: 05-04-2019

Watch Shop brings you the lowdown on all the latest style trends and insights in the new Spring Style Edit. Top picks, hot sellers, Easter gifts and more.

Spring forward with the clocks changing this weekend

Posted: 28-03-2019

7 surprising facts about Daylight Saving Time

Sunday 31st March Mother's Day Gift Ideas The Watch Shop Guide

Posted: 19-01-2019

Watch Shop has curated the perfect selection of Mother’s Day gifts. Find designer inspiration from timeless watches to beautifully crafted jewellery – spoiling Mum has never been easier!

A guide to choosing a gold watch

Posted: 09-02-2019

Make a statement with a gold watch this New Year and give your outfit that little something special, whatever the occasion. Browse designs for men and women from brands including Guess, Armani Exchange, Coach, and more.