Youngsters boost fashion sales

First published: 24-06-2010

Youngsters have helped keep the fashion market afloat during the recession, an industry expert has said.

Tamara Sender, senior fashion analyst at Mintel, emphasised that brands such as Superdry and Ted Baker have remained popular throughout turbulent economic times.

As a result, it is possible that both Superdry watches and Ted Baker watches have also received a boost in spending from the 16 to 24 age bracket.

"Some of these have performed well but they are not value [brands] they are aspirational brands but they have performed well throughout the recession," she continued.

Ms Sender believes that young people will continue to make these purchases over the coming months and years, giving retailers the chance to expand further.

Research by Mintel reveals that nearly half (12.7 million) of women in the UK spent the same or more on their clothes in 2009 than the year before.