World's 'most pointless timepiece' revealed

First published: 10-12-2009

Horus has announced the release of its Ultramarinum Marine watch, which allows the user to speed up and slow down time to their own specifications.

The power of time does not come cheap, however, though the user can play with seconds, minutes and hours to let themselves be the judge of how they live their lives, with a touch of a button returning the clock to the real deal.

Andre Grossmann, who designed the £410,000 timepiece, defended the fact that his watch did not tell the correct time, stating that the four years it took to create the technology was well-spent and used both "avant-garde materials and revolutionary technologies" to create the time-control system.

He continued: "I am really pleased to be able to offer people the possibility of controlling time. That, for me, is the very essence of true luxury. What could be more precious than time?"

The watch will likely sell and stay valuable, however, if a recent report by BusinessWeek is anything to go by, with the publication explaining that the market will always be resilient.


Related articles

A guide to choosing a gold watch

Posted: 09-02-2019

Make a statement with a gold watch this New Year and give your outfit that little something special, whatever the occasion. Browse designs for men and women from brands including Guess, Armani Exchange, Coach, and more.

A guide to buying a silver watch: Gifts for him and for her

Posted: 07-02-2019

Enhance your wardrobe with a silver watch for every occasion. From classic designs to out-of-this-world pieces, explore some of our favourite silver watches from top brands, including Gucci, Raymond Weil, and STORM.

Watch and jewellery trends for 2019

Posted: 07-02-2019

Relax, we’ve found the watch and jewellery trends that are going to help you look your best in 2019. Browse our full collection of the newest accessories from brands including Llarsen, Storm, and Guess.

Your guide to gifting a watch this Valentine's Day

Posted: 01-02-2019

Make Valentine's Day 2019 a memorable one for all the right reasons and gift the lady or gent in your life with a watch they'll love. Discover beautiful new designs from Hugo Boss, Olivia Burton, Jean Paul Gaultier and more in our gift guide.