World's 'most pointless timepiece' revealed

First published: 10-12-2009

Horus has announced the release of its Ultramarinum Marine watch, which allows the user to speed up and slow down time to their own specifications.

The power of time does not come cheap, however, though the user can play with seconds, minutes and hours to let themselves be the judge of how they live their lives, with a touch of a button returning the clock to the real deal.

Andre Grossmann, who designed the £410,000 timepiece, defended the fact that his watch did not tell the correct time, stating that the four years it took to create the technology was well-spent and used both "avant-garde materials and revolutionary technologies" to create the time-control system.

He continued: "I am really pleased to be able to offer people the possibility of controlling time. That, for me, is the very essence of true luxury. What could be more precious than time?"

The watch will likely sell and stay valuable, however, if a recent report by BusinessWeek is anything to go by, with the publication explaining that the market will always be resilient.

© Copyright WATCH SHOP UK - DO NOT COPY

Related articles

Ultimate Festival Guide

Posted: 08-07-2019

Festival season is here and so is the Watch Shop guide to boho chic and on trend choices from our expert buyers.

Summer Style Edit: Watch Trends for 2019

Posted: 20-06-2019

Inspired by summer and top watch trends, we've compiled a list of favourite watches for summer 2019 to complete your holiday outfit.

Father's Day Ultimate Gift Guide

Posted: 29-05-2019

Watch Shop has curated the ultimate selection of Father’s Day gifts. Treat your Dad to a timeless watch on 16th June.

How to choose the right fitness watch for you

Posted: 01-05-2019

How to choose the right fitness watch for you. Honest reviews and insights from the UK’s no.1 online watch retailer, Watch Shop.

CATEGORIES

PREVIOUS NEWS