WorldWatchReport reveals trends in luxury watches

First published: 22-01-2010

A market study has assessed the online demand for 25 luxury watch brands and has found a range of key trends related to areas including emerging markets and social networking.

WorldWatchReport 2010, which is compiled by digital marketing firm IC-Agency alongside support from the Fondation de la Haute Horlogerie as well as watch magazine Europa Star, discovered that luxury brands registered a 14 per cent increase in demand in 2009 despite the economic climate.

Emerging BRIC markets - Brazil, Russia, India and China - were assessed for the first time and it was found that they currently account for 12 per cent of global demand for luxury watches on the internet.

Furthermore, the biggest online community for watch fans was identified to be Facebook, which has over 300,000 "declared aficionados".

Commenting on the results, the authors of the report said: "It is interesting to see that internet positions itself as a media able to reach consumers living in these emerging markets, in which culture and appetite for luxury watches are constantly rising."

IC-Agency, the marketing firm involved, was the first Swiss company to become a Google Analytics Authorised Consultant.

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