Women's watch market is 'becoming huge'

First published: 21-12-2009

Creators of watches are starting to realise that the market is one which is increasingly orientated towards women, according to a new report.

Sangeetha G, in a piece for mydigitalfc.com, explained that this demographic has its own specific choices and needs, while the days when ladies' watches used to be simply smaller and thinner versions of men's watches are "long gone".

The expert stated that a lot of them are becoming more like jewellery, pairing the watch face with something altogether showier, while others are opting for colour schemes that are more ultra-feminine or sporty.

Harish Bhatt, the chief operating officer of Titan Industries, said that his company's own range of timepieces for ladies recently extended to six, adding: "These feminine watches are designed differently to look more like an ornament than a functional gadget."

Earlier this month, Centretown News reported on how gold watches could be worth so much more than many people think, noting how the price of the precious metal has bounced to an impressive high in the last few months.

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