Watches still prove to be 'popular investment'

First published: 18-06-2009

Watches are still a popular purchase and represent one of many things which are not being hit hard by the recession, it has been said.

Following a study by National Jeweler, 27 per cent of product panel members with the organisation said that overall sales were increasing as a percentage, while a further 48 per cent said the industry was holding steady.

This seems to be a more positive outlook than for gold and diamond jewellery, which has been a little bit less popular in recent months.

However, watches are no longer pulling in the margins they did before the recession, though this is not something the publication's panel expects to last for long, with one highlighting the need for many sellers to prioritise timepieces in a similar way to jewellery in shop windows.

In the last week, a major hunt has been on for some very valuable jewellery, with £250,000 worth of Dior diamonds and gold going missing from an Elle photoshoot starring Lindsay Lohan.

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