Watch firm to lead charge for Earth Day auction

First published: 06-04-2010

Christie''s is to host the fashion world and support the green movement in celebration of the 40th anniversary of Earth Day, uniting with art, philanthropy and finance organisations and celebrities, it has been announced.

A Bid to Save the Earth is to be held on April 22nd, 2010 with the Green Auction offering something for every art and fashion lover, particularly given the announcement that a partnership with Haute Horlogerie by Girard-Perregaux will see watches form a major part of the festivities.

The live auction in New York will include two Girard-Perregaux watches, including a much-loved ww.tc Tourbillon with three gold bridges, as well as a customised city ring with New York highlighted in green, along with a Cat''s Eye Tourbillon with the three gold bridges.

Luigi Macaluso, chairman of Girard-Perregaux, explained: "We are pleased to be a part of this remarkable initiative to help secure a healthy planet for generations to come. The challenge is great yet not insurmountable.

"The Green Auction exemplifies what can be achieved when people unite and take action."

Alongside the watch firm, there will be plenty of other offers, including the chance to have lunch with Vera Wang and $10,000 (£6,580) credit to her flagship store, as well as first fitting by Stella McCartney for his-and-hers bespoke suits made from sustainable fabric.

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