Trend for functionality emerging for watches

First published: 03-05-2012

The latest watches to emerge on to the market this year are seeing a shift towards devices that have complex designs as well as attractive looks.

Assessing the watches that had been put on display for the Baselworld event earlier this year, the National stated there had been a definite shift in the styles and designs being created.

It noted that while 2009 and 2010 had been about watches with simple and pared-down designs, this year saw a shift towards timepiece that had interesting functions.

This shift toward functionality is seeing devices like world timers and hi-tech material casings become more popular for some of the biggest watch companies. 

In addition, watches that have designs with a vintage or retro look to them are now becoming increasingly popular.

Choosing a watch with a classic design could prove to be a good investment for many, as Julien Seux, executive editor of, suggested pieces that transcend current trends can retain their value well. 


Related articles

Under the spotlight: STORM watches and jewellery

Posted: 27-11-2018

STORM London is known for breaking the rules with its edgy, sophisticated, and fun watch and jewellery designs. Get inspired to shatter expectations and check out some of our favourite STORM designs today.

Under the spotlight: Timex watches

Posted: 27-11-2018

Formal, sporty, vintage, or casual? Choose your next watch from the timelessly iconic Timex collection and combine legendary fashion with contemporary chic.

Under the spotlight: Guess

Posted: 27-11-2018

Make your next watch a Guess watch and choose from a range of gorgeous styles and designs for men and women. Whether you want reimagined vintage or stand-out chic, there’s a Guess watch for you.

A guide to buying a fitness watch for 2019

Posted: 27-11-2018

Use our guide to choose a watch that helps you hit your fitness targets this New Year, whatever your ability. Explore sharp designs from a range of top brands, including Polar, Garmin, Fitbit, and more.