Trend alert: Square faced watches are back

First published: 13-11-2017

Ladies' Gucci G-Watch

Ladies' Gucci G-Watch (&pound650)

It's hip to be square - at least as far as watches are concerned. A popular style in the art deco era of the 1920s and '30s, square-faced watches made a modest comeback in the 1960s: the likes of John F. Kennedy, Steve McQueen, and Marilyn Monroe were all seen rocking the look.

Today, the square watch is back in style, with many of the world's biggest brands producing some striking timepieces that put a modern spin on this distinctive, retro look.

Perhaps it's time for you to consider going square. Here's six reasons why.

We've carefully selected some of our favourite ladies' and gents' square and rectangular timepieces, which we feel demonstrate just how versatile and refreshing this art deco look can be.

Olivia Burton Animal Motif 3D Bee Square Dial watch

Olivia Burton Animal Motif 3D Bee Square Dial Watch

In just five years, Olivia Burton has gone from unknown start-up to a fashion force. Inspired by nature and vintage aesthetics, it's no surprise its 3D bee take on the square watch (&pound155) would be such a thing of beauty.

Centred around a beautiful golden 3D version of the brand's iconic bumblebee motif, which is set against a black dial, the watch also features a gold-plated case and mesh strap. Simplicity at its very best, this is the perfect everyday accessory that is guaranteed to draw compliments.

Calvin Klein Unisex Future watch

Calvin Klein Unisex Future Watch

Go retro-modern with this space-age style Future watch (&pound199) from Calvin Klein. Swiss made with a stainless-steel case, crystal glass, and a robust rubber strap, it channels a minimalist modern aesthetic with a sly nod back to the '80s with its two-tone digital display. A great choice for the casual cool kid who doesn't conform.

Gucci Ladies G-Watch

Gucci Ladies G-Watch

Nobody does ultra-chic quite like Gucci, and its eye-catching ladies' G-Watch (&pound650) is a shining example of Gucci's trademark luxury appeal. Doubling up as a bracelet, this Swiss-made masterpiece features pretty, gold-plated links, a G-shaped case rim and dreamy brown dial. While this watch can work in most settings, it really shines when teamed up with some suitably stunning evening wear.

Certina Men's DS Podium Square Chronograph watch

Certina Men's DS Podium Square Chronograph Watch

With roots that go all the way back to 1888, iconic Swiss brand Certina (&pound1,380) has seen the square watch trend go in and out of style since day dot. This men's Podium Square watch is blessed with all the super-precise sporting features you'd expect from the brand that built up its name with the win-it-by-millimetres world of motorsport, as well as a handsome, timeless design.

Constructed from tough sapphire crystal glass, stainless steel and the industry-leading Double Security (DS) build which the brand debuted in 1959, this timepiece can be enjoyed for a lifetime.

Larsson & Jennings Unisex Norse watch

Larsson & Jennings Unisex Norse Watch

Larsson & Jennings takes pride in channelling vintage sophistication into more current designs, with timepiece collections that are as cool and understated as you'd expect from a brand with Stockholm and London origins. The unisex Norse Solaris watch (&pound260) features a shiny, angular case that gives way to a rich navy dial, which carries the silver theme through nicely with the hands and hour markers.

Fastened with a mesh metal band, this model is at home in the boardroom as it is the cocktail bar.

Storm Men's MK2 Circuit watch

Storm Men's MK2 Circuit Watch

London-based Storm has always had a rebellious reputation, and this men's MK2 Circuit watch (&pound129.99) tears all the rules of watchmaking up and throws them out of the window. Constructed from brushed silver and black stainless steel, this futuristic accessory features a red LED vertical display that visualises the time at the touch of a button.

A bestselling timepiece that's both practical and impractical, it will be appreciated by guys that like to take a walk on the wild side yet appreciate a binary, straight-line aesthetic.

The square watch trend presents the opportunity to step outside your comfort zone, and pick out a timepiece that suits your own personal sense of style, whether you're an old-school traditionalist or a tech-savvy cool kid. Discover the full range of square watches at Watch Shop, with dozens of designs from your favourite brands.

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