Timex watches 'becoming ever more popular'

First published: 25-01-2012

The popularity of Timex watches in India does not appear to be showing any sign of slowing down, as the company sees demand for both its new and classic designs increasing.

VD Wadhaw, managing director of the company in India, told Daily News and Analysis that the company is now offering a wide range of products and brands, which have helped to attract a large number of customers.

He explained he thinks the watch market is performing well as people look for affordable treats at a time when they can no longer afford to invest in large purchases.

"Consumers just keep acquiring new watches while they continue to collect the old ones. But even in our high-end brands like Versace and Salvatore Ferragamo, we have not seen any slowdown," he explained.

Some people could be attracted to buying timepieces for a special occasion, with Titoni and Swatch both recently producing limited edition designs to mark the start of Chinese New Year. 

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