Timex to shift focus towards luxury watches

First published: 08-05-2012

Timex has stated it will take further steps into the luxury watch market as it is seeing a strong desire for these timepieces.

The company is seeing its watches become more popular across India and as a result of this will be looking to focus on the high-end market with some new designs.

VD Wadhwa, managing director of Timex Group India, told the Hindu that around two per cent of all the watches sold by the company in the country are from its luxury collection.

"This segment is the fastest growing for us and we expect at least five per cent of our revenues to come from luxury brands this year," Mr Wadhwa added.

The group will be focusing more on the global trends, as designs made specifically for the India market have not been selling as well as had been anticipated.

Last month, Timex also announced it would be shifting towards making watches that appealed to the health and wellbeing market.  


Related articles

Ultimate Festival Guide

Posted: 08-07-2019

Festival season is here and so is the Watch Shop guide to boho chic and on trend choices from our expert buyers.

Summer Style Edit: Watch Trends for 2019

Posted: 20-06-2019

Inspired by summer and top watch trends, we've compiled a list of favourite watches for summer 2019 to complete your holiday outfit.

Father's Day Ultimate Gift Guide

Posted: 29-05-2019

Watch Shop has curated the ultimate selection of Father’s Day gifts. Treat your Dad to a timeless watch on 16th June.

How to choose the right fitness watch for you

Posted: 01-05-2019

How to choose the right fitness watch for you. Honest reviews and insights from the UK’s no.1 online watch retailer, Watch Shop.