Timex makes a foray into smartwatches

First published: 08-08-2014

Timex has announced it has jumped on the smartwatch bandwagon, by announcing the arrival of the Ironman One GPS+.

This a piece of technology is arguably seminal in that it can transmit data without having to be connected to a smartphone - a key difference to the type of product the public is eagerly anticipating from the likes of Apple. This is because it has its own cellular connection to AT&T's network. 

Boasting features such as the ability to track and communicate the wearer's location to friends and report the speed and distance travelled, it is hoped this foray into the exciting world of smartwatches will be a beneficial one. 

The device is made with a chipset from Qualcomm and a low-power display technology, which means users can easily see it in direct sunlight. 

Other features include email-based messaging, the safety solution 'Find Me Mode' that enables the owner to transmit a warning alert with their precise whereabouts in case of emergency and water resistance of up to 50 metres, meaning various sports can be undertaken while wearing the device. 

Indeed, there is a real health focus to this device as it can immediately share your performance metrics on social media sites such as Facebook and Twitter, and also through online fitness platforms. 

Users can listen to their music thanks to the watch, courtesy of a built-in MP3 feature that has 4 GB of space for music to be played via a Bluetooth headset. 

The public can expect the Timex Ironman One GPS+ to be released later this year in the US. 

Chairman of Timex Group Anette Olsen said the introduction of the Timex Ironman One GPS+ smartwatch was an "exciting opportunity for Timex in the smartwatch category". This comes as the company builds upon its tradition and 160-year heritage. 

"For nearly three decades, Timex Ironman has provided athletes with innovative solutions to enhance their training experiences.

"Our collaboration with industry stalwarts Qualcomm and AT&T has enabled us to introduce the first smartwatch that offers stand-alone wireless connectivity without a phone and has great appeal to a broad range of fitness enthusiasts as well as tech-savvy individuals and those who simply wish to make a statement," she commented.

President of Emerging Enterprises and Partnerships at AT&T Mobility Glenn Lurie highlighted how products such as this gave the user the "simplified yet robust experience" they are looking for during and after a workout session - without becoming reliant on a smartphone. 

The very concept of smartwatches has frequently been in the news in recent months as technology-hungry consumers anticipate the release of such devices from firms like Apple.

Indeed, wearable technology has already been made available with products like Google Glass being on the market. 

With the possibility that smartwatches will be able to carry out any of the functions that your smartphone can, there is the potential that the creation of these devices could completely transform the world of technology. 

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