Timex launches campaign to get involved with runners

First published: 18-04-2013

Watch manufacturer Timex has launched a campaign that it hopes will help it connect with runners all over the world.

The brand's I Am A Runner marketing initiative has now been unveiled and it will celebrate every athlete's personal story, whether they are professionals or simply running to keep fit.

It features a Facebook app so that people can post their anecdotes and achievements, as well as other content and photos.

Anyone who gets involved and shares stories will be eligible to win prizes including Timex Ironman watches.

Timex ambassador and runner Dick Hoyt has completed more than 1,000 endurance events with his son Rick - a cerebral palsy sufferer - and he is one of those behind the campaign.

Timex senior brand manager Sam Martin said: "We continue to be inspired by the moments of personal triumph we've witnessed at marathons, triathlons and even three-mile loops around the lake.

"'I Am A Runner' campaign represents our biggest commitment to honouring those men and women whose running experiences have been enhanced by one of our timing devices and whose inspirational stories help all of us push our way to the finish line."

Timex Ironman watches have been recommended multiple times in the past, including by Lance Bergeson of the Des Moines Register.

He said they are a great gift for joggers who enjoy outdoor or indoor training because of features such as lap timers and workout storage facilities.

We have a whole host of Timex watches available at Watch Shop and they are indeed very popular. A bestseller continues to be the Men's Indiglo Ironman Triathlon Sleek 50 Lap Alarm Chronograph, which has really clear numbers so they can be seen during exercise.

However, the more colourful timepieces such as the Timex Unisex Indiglo Ironman Triathlon 10 Lap Alarm Chronograph in bright green are also getting more popular.


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