Timberland expects to survive recession

First published: 01-05-2009

Consumers are being more selective with their purchases in 2009, such as Timberland watches, according to the brand's president and chief executive officer Jeffrey Swartz.

The apparel and watch brand anticipates a challenging 2009, with uncertainty around consumer spending patterns - such as Timberland watch purchasing habits - a contributing factor.

Timberland's revenue declined by 12.9 per cent in the first quarter of 2009, spurred on in particular by falls in casual footwear sales.

However, despite the declines, Mr Swartz remains optimistic about the brand's prospects, suggesting that consumer selectiveness will work in Timberland's favour.

He said consumers are "turning increasingly to trusted authentic brands like Timberland".

Mr Swartz added that the company's "strong foundation ... allows us to continue to stay committed to our brand-invigorating strategies and positions us well for growth when the economy recovers".

Timberland recently launched an in-store shoe donation program to provide free footwear to those in need, in partnership with Soles4Souls.

© Copyright WATCH SHOP UK - DO NOT COPY

Related articles

Under the spotlight: STORM watches and jewellery

Posted: 27-11-2018

STORM London is known for breaking the rules with its edgy, sophisticated, and fun watch and jewellery designs. Get inspired to shatter expectations and check out some of our favourite STORM designs today.

Under the spotlight: Timex watches

Posted: 27-11-2018

Formal, sporty, vintage, or casual? Choose your next watch from the timelessly iconic Timex collection and combine legendary fashion with contemporary chic.

Under the spotlight: Guess

Posted: 19-12-2018

Make your next watch a Guess watch and choose from a range of gorgeous styles and designs for men and women. Whether you want reimagined vintage or stand-out chic, there’s a Guess watch for you.

A guide to buying a fitness watch for 2019

Posted: 20-12-2018

Use our guide to choose a watch that helps you hit your fitness targets this New Year, whatever your ability. Explore sharp designs from a range of top brands, including Polar, Garmin, Fitbit, and more.