Ted Baker watches - Fashion line announces new range

First published: 30-07-2009

Ted Baker is looking to capitalise on a wider market through the launch of its Born by Ted Baker line of clothing, it has been announced.

Following the company's expansion to provide Ted Baker watches to buyers, it will launch its new range in mid-August, pricing most of the stock at 20 per cent lower than its usual offerings.

Among the offerings by the company will be flannel shirts, double-collar shirts, hoodies and other outerwear such as coats.

Over 40 locations will be used to promote the line-up alongside Ted Baker watches, with flagship stores stocking the items alongside concessions in Selfridges and House of Fraser and other deals with independent stores allowing for a further spread of stock.

Earlier this month, the Ted Baker blog highlighted how it is moving across the globe after an eagle-eyed fan of the brand spotted a store 30,000 miles from the UK in the Central World shopping centre in Bangkok.

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