Tag Heuer Tiger deal comes to an end

First published: 10-08-2011

Tag Heuer's sponsorship deal with golf star Tiger Woods has come to an end after an entire decade.

Woods' contract with the Swiss watchmaker ended earlier this year and the group has since decided not to renew the multi-million dollar endorsement.

A series of image-damaging revelations in Tiger's personal led the company to terminate its longest-standing sponsorship collaboration.

On top of his personal problems, the golf legend has also struggled recently in his career, and he has not won a tournament since 2009.

Tag Heuer gradually eased Tiger out of its marketing strategies until finally it was revealed he would not be included in them at all.

Chief executive officer of Tag Heuer, Jean-Christophe babin, said: "We are confident Tiger will eventually regain full trust with the public, and that his huge talent and mental strength will help him overcome his difficulties."

Meanwhile, the company has announced the launch of its new Link smartphone - its first step into the mobile world.  

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