TAG Heuer named a "genius" watch brand

First published: 20-11-2009

TAG Heuer's commitment to digital media garnered the highest distinction among luxury watch brands in a new ranking system compiled by the L2 Luxury Lab of the NYU Stern School of Business.

The Digital IQ study, the first of its kind, measured the effectiveness of different companies' "digital competence" with each organisation assigned a Digital IQ value and the corresponding description of genius, gifted, average, challenged or feeble.

Watch manufacturer TAG Heuer came 8th out of 109 luxury brands, making it the only timepiece company to be branded a genius.

TAG Heuer said that by placing a body of benefits at the heart of the business - namely its watches - the organisation said that it continues to stand "among the world's most successful luxury brands".

He continued: "We are obviously very proud of this recognition. But above all, we are much more than 'geniuses' or the 'best in class'. We are TAG Heuer."

TAG Heuer is perhaps most famous for its Monaco watch, which was very popular among famous people such as Steve McQueen.


Related articles

Under the spotlight: STORM watches and jewellery

Posted: 27-11-2018

STORM London is known for breaking the rules with its edgy, sophisticated, and fun watch and jewellery designs. Get inspired to shatter expectations and check out some of our favourite STORM designs today.

Under the spotlight: Timex watches

Posted: 27-11-2018

Formal, sporty, vintage, or casual? Choose your next watch from the timelessly iconic Timex collection and combine legendary fashion with contemporary chic.

Under the spotlight: Guess

Posted: 27-11-2018

Make your next watch a Guess watch and choose from a range of gorgeous styles and designs for men and women. Whether you want reimagined vintage or stand-out chic, there’s a Guess watch for you.

A guide to buying a fitness watch for 2019

Posted: 27-11-2018

Use our guide to choose a watch that helps you hit your fitness targets this New Year, whatever your ability. Explore sharp designs from a range of top brands, including Polar, Garmin, Fitbit, and more.