Swiss watches experience strong exports

First published: 27-06-2011

New figures released by the Federation of the Swiss Watch Industry have suggested that Swiss timepieces are currently in demand.

According to the organisation's findings, exports of these types of watches were up 30 per cent in May 2011, when compared to the same month last year, with CHF1.6 billion (£1.19 billion) being accounted for.

Gold Swiss watches proved particularly appealing during the month, with the number of units exported up over 50 per cent compared to May 2010, as well as having 38 per cent more monetary value.

Meanwhile, an increase of more than 30 per cent was witnessed in the volume of units purchased for steel watches between the two periods, with their value rising by over 29 per cent.

The only blip for Swiss watches came in the form of gold-plated silver devices, which experienced a sharp drop of 74 per cent of total unit sales over the month.

Such figures come soon after Bloomberg reported on how some Swiss-made watch brands, which use resources of other countries, could face trouble for not making their timepieces Swiss enough.


Related articles

A guide to choosing a gold watch

Posted: 09-02-2019

Make a statement with a gold watch this New Year and give your outfit that little something special, whatever the occasion. Browse designs for men and women from brands including Guess, Armani Exchange, Coach, and more.

A guide to buying a silver watch: Gifts for him and for her

Posted: 07-02-2019

Enhance your wardrobe with a silver watch for every occasion. From classic designs to out-of-this-world pieces, explore some of our favourite silver watches from top brands, including Gucci, Raymond Weil, and STORM.

Watch and jewellery trends for 2019

Posted: 07-02-2019

Relax, we’ve found the watch and jewellery trends that are going to help you look your best in 2019. Browse our full collection of the newest accessories from brands including Llarsen, Storm, and Guess.

Your guide to gifting a watch this Valentine's Day

Posted: 01-02-2019

Make Valentine's Day 2019 a memorable one for all the right reasons and gift the lady or gent in your life with a watch they'll love. Discover beautiful new designs from Hugo Boss, Olivia Burton, Jean Paul Gaultier and more in our gift guide.