Swiss watch industry sees slowing decline for second month

First published: 22-09-2009

For the second month in a row, Swiss watch sales have slowed in their decline, according to new statistics from the governing body for the trade.

The Federation of the Swiss Watch Industry made its claims to Reuters today, revealing that demand for timepieces had fallen by 22 per cent, though some markets were proving to be particularly huge for certain brands.

Swatch watches, for example, may look to take advantage of the burgeoning Chinese market, which has seen a rise in watch sales of 20 per cent in the last month, despite big falls in the US and Hong Kong - both considered to be key markets.

Speaking to the new agency, Vontobel analyst Rene Weber said: "Swiss watch exports in August continued the trend with just a slight slowdown in the decline. It is in line with expectations."

At the beginning of the month, Swatch boss Arlette-Elsa Emch spoke to the Daily Telegraph, stating that her firm has a great number of brands to challenge the market, with the likes of Tissot, Longines and Calvin Klein watches continuing to do well.

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