Swiss skier Didier Cuche to promote Corum

First published: 15-07-2011

Well-known watchmaker Corum has welcomed skier Didier Cuche into its team of brand ambassadors.

The Swiss athlete has been chosen as part of an international positioning method that has been outlined by the brand.

Mr Cuche has recorded plenty of successes on the slopes over the years, with his accomplishments including a quartet of World Championship race medals and a prestigious Olympic medal.

Upon his unveiling as Corum's brand ambassador, he said: "I see in Corum the same motivation I feel in my discipline … We are driven by the same desire for perfection and the same determination to perpetually set ourselves fresh challenges."

The skier joins such names as Loick Peyron and Ben Ainslie as the fresh faces to represent Corum, a Swiss company which first entered the watchmaking market back in 1955.

Attractive devices which the brand has produced which could catch the eye of timepiece enthusiasts include the rugged Admiral's Cup and the elegant Romvlvs.
 

© Copyright WATCH SHOP UK - DO NOT COPY

Related articles

Black Friday Brands

Posted: 08-11-2018

Shop the world’s biggest and best watch brands in the 2018 Watch Shop Black Friday sale and discover beautiful timepieces and jewellery from brands including Hugo Boss, Bulova, Casio, and Daniel Wellington.

End of British Summer Time: Automatic-change watches

Posted: 25-10-2018

Don’t get caught short again next time the clocks go back (or forward). These super-smart watches change time automatically for you.

How waterproof are waterproof watches?

Posted: 25-10-2018

Learn the difference between waterproof watches and water-resistant watches and get advice which waterproof watch to buy.

What makes a smart watch smart?

Posted: 25-10-2018

A guide to the functionality and features of cutting-edge smart watches, including examples of market-leading products from Watch Shop.

CATEGORIES

PREVIOUS NEWS