Superdry to float on London stock market

First published: 26-01-2010

It looks like the next step in Superdry's plan is to be realised, with the clothing company to aim for stock market floatation in the next few weeks.

The Evening Standard explained that the retailer, which is famous for kitting out the likes of David Beckham and heartthrob actor Zac Efron, will enter the stock market with a listing to value the company at around £400 million.

Julian Dunkerton, the founder and chief executive of Supergroup - the company that operates Superdry - started the business as a market stall in 1985 on Cheltenham High Street and was initially supported by a £40-a-week loan from an enterprise allowance scheme operated by the government.

Now, however, he controls 52 per cent of the business and has business partners in James Holder and Theo Karpathios, who each own around one-fifth of the company, the newspaper added.

Superdry's watches are characterised by a number of styles, each infused with Japanese influences and useful accessories such as stopwatches and date windows.