Style and form of watches 'are not neutered' by modern gadgets

First published: 01-02-2011

The style and form of watches will ensure that they remain a favourite among fashion fans, according to one expert, who said that other gadgets are replacing the "traditional function" of timepieces.

Rhodri Marsden, writing for IOL.co.za, said that watches are still adored, either by those looking for cheaper items in times of economic pressure or people looking to throw serious money around.

"Men will never lose that Meccano mentality. Swiss-quality watches are objects of incredible beauty; little men on Swiss mountains spend their life hand-polishing screws that are barely visible to the naked eye, and there's something incredibly sexy about that," said Robert Johnston, associate editor of GQ.

Mr Marsden went on to say that ultimately, if an item looks good and does something vaguely useful then people will strap it to their wrist.

The popularity of timepieces among young teenagers was recently highlighted by pop star Justin Bieber being seen wearing Casio and Nixon watches.

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