South Koreans 'spending heavily on watches'

First published: 06-09-2011

Splashing out on luxury timepieces is an increasingly popular activity among affluent consumers in South Korea, according to a new study.

Research into the spending habits of people in the Asian nation carried out by consultancy group McKinsey found that of all the types of shoppers in the country, those classified as being 'heavy purchasers' are pushing forward growth.

These individuals fit into the category of spenders who will shell-out more than $9,300 (£5,785) each year on luxury products.

While other groups were found to be cutting back on their purchases of everything but clothing and footwear, the heavy purchasers were increasing their spending in these areas, as well as buying more watches, leather goods and jewellery.

Brands which could attract the attention of these spenders include D&G, which is well-known for crafting items like the eye-catching Medicine Man, which has a face modelled on the retro design of the TV test card. 


Related articles

Under the spotlight: STORM watches and jewellery

Posted: 27-11-2018

STORM London is known for breaking the rules with its edgy, sophisticated, and fun watch and jewellery designs. Get inspired to shatter expectations and check out some of our favourite STORM designs today.

Under the spotlight: Timex watches

Posted: 27-11-2018

Formal, sporty, vintage, or casual? Choose your next watch from the timelessly iconic Timex collection and combine legendary fashion with contemporary chic.

Under the spotlight: Guess

Posted: 19-12-2018

Make your next watch a Guess watch and choose from a range of gorgeous styles and designs for men and women. Whether you want reimagined vintage or stand-out chic, there’s a Guess watch for you.

A guide to buying a fitness watch for 2019

Posted: 20-12-2018

Use our guide to choose a watch that helps you hit your fitness targets this New Year, whatever your ability. Explore sharp designs from a range of top brands, including Polar, Garmin, Fitbit, and more.