South Koreans 'spending heavily on watches'

First published: 06-09-2011

Splashing out on luxury timepieces is an increasingly popular activity among affluent consumers in South Korea, according to a new study.

Research into the spending habits of people in the Asian nation carried out by consultancy group McKinsey found that of all the types of shoppers in the country, those classified as being 'heavy purchasers' are pushing forward growth.

These individuals fit into the category of spenders who will shell-out more than $9,300 (£5,785) each year on luxury products.

While other groups were found to be cutting back on their purchases of everything but clothing and footwear, the heavy purchasers were increasing their spending in these areas, as well as buying more watches, leather goods and jewellery.

Brands which could attract the attention of these spenders include D&G, which is well-known for crafting items like the eye-catching Medicine Man, which has a face modelled on the retro design of the TV test card. 


Related articles

Spring Style Edit

Posted: 05-04-2019

Watch Shop brings you the lowdown on all the latest style trends and insights in the new Spring Style Edit. Top picks, hot sellers, Easter gifts and more.

Spring forward with the clocks changing this weekend

Posted: 28-03-2019

7 surprising facts about Daylight Saving Time

Sunday 31st March Mother's Day Gift Ideas The Watch Shop Guide

Posted: 19-01-2019

Watch Shop has curated the perfect selection of Mother’s Day gifts. Find designer inspiration from timeless watches to beautifully crafted jewellery – spoiling Mum has never been easier!

A guide to choosing a gold watch

Posted: 09-02-2019

Make a statement with a gold watch this New Year and give your outfit that little something special, whatever the occasion. Browse designs for men and women from brands including Guess, Armani Exchange, Coach, and more.