Smaller watches for women are ''becoming more commonplace''

First published: 09-04-2010

One thing has been proved by a recent show in Switzerland: that ladies'' watches are getting smaller, and for good reason, so it seems.

SoFeminine.co.uk explained that the watch-making industry signalled at BaselWorld that it is all about attracting the female demographic with a better quality of timepieces, noting that a lot of them seem to be jewellery in their own right.

It continued: "This penchant for jewellery-influenced watches has resulted in a strong presence of smaller models. A small or miniature watch is much more wearable with an evening dress: it''s discreet and when set with precious stones, it takes on the allure of a bracelet."

Such watches have included black ceramic timepieces from Chanel, Hamilton watches using steel and diamond combinations, as well as Tissot offerings also using the latter combination.

This month, a piece for SpotThisNow explained that the first ceramic watch created by Chanel in 2000 was both hi-tech and scratch-resistant, causing many manufacturers to follow in these engineering footsteps and create similar offerings for their target market.