Smaller watches for women are ''becoming more commonplace''

First published: 09-04-2010

One thing has been proved by a recent show in Switzerland: that ladies'' watches are getting smaller, and for good reason, so it seems. explained that the watch-making industry signalled at BaselWorld that it is all about attracting the female demographic with a better quality of timepieces, noting that a lot of them seem to be jewellery in their own right.

It continued: "This penchant for jewellery-influenced watches has resulted in a strong presence of smaller models. A small or miniature watch is much more wearable with an evening dress: it''s discreet and when set with precious stones, it takes on the allure of a bracelet."

Such watches have included black ceramic timepieces from Chanel, Hamilton watches using steel and diamond combinations, as well as Tissot offerings also using the latter combination.

This month, a piece for SpotThisNow explained that the first ceramic watch created by Chanel in 2000 was both hi-tech and scratch-resistant, causing many manufacturers to follow in these engineering footsteps and create similar offerings for their target market.


Related articles

Under the spotlight: STORM watches and jewellery

Posted: 27-11-2018

STORM London is known for breaking the rules with its edgy, sophisticated, and fun watch and jewellery designs. Get inspired to shatter expectations and check out some of our favourite STORM designs today.

Under the spotlight: Timex watches

Posted: 27-11-2018

Formal, sporty, vintage, or casual? Choose your next watch from the timelessly iconic Timex collection and combine legendary fashion with contemporary chic.

Under the spotlight: Guess

Posted: 27-11-2018

Make your next watch a Guess watch and choose from a range of gorgeous styles and designs for men and women. Whether you want reimagined vintage or stand-out chic, there’s a Guess watch for you.

A guide to buying a fitness watch for 2019

Posted: 27-11-2018

Use our guide to choose a watch that helps you hit your fitness targets this New Year, whatever your ability. Explore sharp designs from a range of top brands, including Polar, Garmin, Fitbit, and more.