Sekonda watches featured on Britain & Ireland's Next Top Model

First published: 18-04-2011

Sekonda watch fans will be able to see some of the brand's timepieces within a new series of Britain & Ireland's Next Top Model.

The hit television modelling competition will showcase a number of devices from Sekonda's Partytime collection, as part of a professional photo shoot, according to Professional Jeweller.

Models will even showcase the Sekonda watches in a new light, with multiple tickers being donned together to create belts, necklaces, hair accessories and chokers.

Long-time model of Seksy by Sekonda, Tess Montgomery, was also on hand to oversee the fashion shoots, giving more nudges toward the watchmaker.

Helen Carnall, commercial manager of Sekonda, commented: "Britain & Ireland's Next Top Model is the perfect platform for Partytime watches, which are designed to be fun and encourage people to express themselves and experiment with colour."

Britain & Ireland's Next Top Model is the new name of popular programme Britain's Next Top Model, which is being expanded to be bigger and better than ever. The new series hits UK screens in the summer.


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