Parent company of Rotary purchased by Hong-Kong firm

First published: 15-04-2014

A Hong-Kong-based investment firm has purchased the company that owns the popular Rotary watch brand.

China Haidian Holdings Limited spent £27 million to acquire a 100 per cent stake in the Dreyfuss Group, which has been controlled by the Dreyfuss family since its inception in 1895.

The buyer was originally launched nine years ago in the property sector, but has since expanded into the watch industry and owns two huge brands in China - Ebohr and Rossini.

Robert Dreyfuss, executive chairman of the Dreyfuss Group, said: "This is excellent news for the future of the Dreyfuss Group. The management team is excited at the opportunities to continue to aggressively pursue our plans for further national and international expansion."

China Haidian Holdings Limited purchased two Swiss brands in 2011, Eterna and Corum for £15.6 million and £59.5 million respectively.

It is believed the partnership with Chelsea FC was a factor in the decision to acquire Rotary.

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