Online fashion shopping trend 'set to continue'

First published: 28-04-2009

The current success being enjoyed by online shopping portals, such as those selling Karen Millen watches, will be an "ongoing thing", according to Cosmopolitan.

Fashion director at the magazine Shelly Vella explained that online shopping is becoming a bigger phenomenon than high street retail.

Her comments follow the publication of the latest IMRG Capgemini e-Retail Sales Index, published on April 21st, which showed online sales were up by 19 per cent compared to March last year.

However, there were indications in the research that online sales had slowed in line with the current economic downturn.

Ms Vella explained that online shopping has been particularly popular among women.

She said: "You can try things on in the comfort of your own home ... which can be quite dangerous but it is still that novelty value.

"The other important thing is there is just so much more choice; you are not having to hang around to find out if things aren't in stock."

© Copyright WATCH SHOP UK - DO NOT COPY

Related articles

How to choose the right fitness watch for you

Posted: 01-05-2019

How to choose the right fitness watch for you. Honest reviews and insights from the UK’s no.1 online watch retailer, Watch Shop.

Spring Style Edit

Posted: 05-04-2019

Watch Shop brings you the lowdown on all the latest style trends and insights in the new Spring Style Edit. Top picks, hot sellers, Easter gifts and more.

Spring forward with the clocks changing this weekend

Posted: 28-03-2019

7 surprising facts about Daylight Saving Time

Sunday 31st March Mother's Day Gift Ideas The Watch Shop Guide

Posted: 19-01-2019

Watch Shop has curated the perfect selection of Mother’s Day gifts. Find designer inspiration from timeless watches to beautifully crafted jewellery – spoiling Mum has never been easier!