Novak Djokovic named as watches ambassador

First published: 31-08-2011

Novak Djokovic has been announced as the latest sportsperson to endorse Audemars Piguet watches ahead of his appearance in the US Open.

The Serbian is ranked as world number one going into the tournament and the timing is ideal for the announcement of his new role as ambassador for the brand of luxury timepieces.

He is not the only sports personality enjoying a successful year who has become a spokesperson for the brand, as Northern Irish golfer Rory McIllory also promotes the company.

"I have discovered a new passion for fine watchmaking and I truly admire both the traditional and modern aspects of the work accomplished by Audemars Piguet," Djokovic said as news of his partnership with the firm broke.

As well as sporting one of the watches during his forthcoming matches, Djokovic could also have an unusual companion in the form of his pet poodle, which has been allowed to enter the US.  


Related articles

A guide to choosing a gold watch

Posted: 09-02-2019

Make a statement with a gold watch this New Year and give your outfit that little something special, whatever the occasion. Browse designs for men and women from brands including Guess, Armani Exchange, Coach, and more.

A guide to buying a silver watch: Gifts for him and for her

Posted: 07-02-2019

Enhance your wardrobe with a silver watch for every occasion. From classic designs to out-of-this-world pieces, explore some of our favourite silver watches from top brands, including Gucci, Raymond Weil, and STORM.

Watch and jewellery trends for 2019

Posted: 07-02-2019

Relax, we’ve found the watch and jewellery trends that are going to help you look your best in 2019. Browse our full collection of the newest accessories from brands including Llarsen, Storm, and Guess.

Your guide to gifting a watch this Valentine's Day

Posted: 01-02-2019

Make Valentine's Day 2019 a memorable one for all the right reasons and gift the lady or gent in your life with a watch they'll love. Discover beautiful new designs from Hugo Boss, Olivia Burton, Jean Paul Gaultier and more in our gift guide.