Novak Djokovic named as watches ambassador

First published: 31-08-2011

Novak Djokovic has been announced as the latest sportsperson to endorse Audemars Piguet watches ahead of his appearance in the US Open.

The Serbian is ranked as world number one going into the tournament and the timing is ideal for the announcement of his new role as ambassador for the brand of luxury timepieces.

He is not the only sports personality enjoying a successful year who has become a spokesperson for the brand, as Northern Irish golfer Rory McIllory also promotes the company.

"I have discovered a new passion for fine watchmaking and I truly admire both the traditional and modern aspects of the work accomplished by Audemars Piguet," Djokovic said as news of his partnership with the firm broke.

As well as sporting one of the watches during his forthcoming matches, Djokovic could also have an unusual companion in the form of his pet poodle, which has been allowed to enter the US.  

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