Nobel Watch for Nobel Prize

First published: 11-01-2010

Izzy Genuth is a man who can be credited with one of the more interesting publicity strategies in the world of watches, with the man behind the Nobel brand aiming to reward recent award winners.

In order to honour the abilities of the thirteen 2009 Nobel Prize Laureates, Mr Genuth's Nobel Watch Company wants to give an exclusively-designed watch to each one, including current US president Barack Obama.

The decision was taken by the company after it received a large number of requests to expand the gesture to all winners after originally stating its intentions to give it to the American leader.

Mr Genuth added: "We were both surprised and touched by this outpouring of support, this is a very proud moment for our small company. Therefore, we have planned to establish an annual presentation to all Nobel Prize winners in the years to come."

Barack Obama received the Nobel Peace Prize, while Herta Muller walked away with the gong for literature and Charles K Kao was applauded with the physics award for his work with optical communications.

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