Nixon watches unveils Chromacoat finish

First published: 21-12-2010

A timepiece design from Nixon, which is styled to age over time, may appeal to watch fans after something a little different.

Called Chromacoat, this finish has been labelled "unique and advanced" by the manufacturer, with 'chroma' standing for the purity of colour – an indication to consumers of the ideas behind this design choice.

Nixon also explained: "Through normal wear and tear, each and every watch with this special finish will scratch and chip, showing the owner what a life well lived will look like."

Chromacoat will be applied to the Sunkissed Sea range, a collection of watches with a teal tone, which will peel away over time to eventually reveal a stunning stainless steel finish.

This is not the first time that Nixon has decided upon this unique design, with watches like the 51-30 and the Platform being styled under the Drab Collection, as well as the chipped, dark grey shades of the Gunship Collection.


Related articles

A guide to Black Friday brands

Posted: 16-11-2018

Shop the world’s biggest and best watch brands in the 2018 Watch Shop Black Friday sale and discover beautiful timepieces and jewellery from brands including Fossil, Hugo Boss, Michael Kors, Tommy Hilfiger and more.

End of British Summer Time: Automatic-change watches

Posted: 25-10-2018

Don’t get caught short again next time the clocks go back (or forward). These super-smart watches change time automatically for you.

How waterproof are waterproof watches?

Posted: 25-10-2018

Learn the difference between waterproof watches and water-resistant watches and get advice which waterproof watch to buy.

What makes a smart watch smart?

Posted: 25-10-2018

A guide to the functionality and features of cutting-edge smart watches, including examples of market-leading products from Watch Shop.