Nixon hoping to gain boost from London Watch Show

First published: 16-05-2014

Watchmaker Nixon is going to be out in force at London's Watch Show in July.

According to WatchPro, the southern Californian firm is hoping to increase its exposure and raise awareness of its various timepieces.

Examples of these will include unusual items such as the Sentry Leather 38 mm and the Mini Time Teller, which is aimed at women. In addition to these, its most popular watches for both men and women will be on show. 

Sales manager for North Europe at Nixon Michel Bouchard said: "The timing for Nixon to be exhibiting at the London Watch Show is perfect to introduce the brand towards the second semester, which is by far the most important time of the year."

London Watch Show is set to take place on July 6th and 7th at the Freemasons' Hall in Camden, where nearly 30 brands are expected to exhibit their products. Visitor numbers are expected to be as much as 50 per cent higher than 2013, if registrations continue at their current rate. 

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