Nike team with TomTom in new sports watch range

First published: 07-06-2012

Sporting goods giant Nike has teamed up with satellite navigation systems manufacturer TomTom to create an impressive new range of sports watches.

The imaginatively titled Nike+ Sportwatch range offers active watch enthusiasts the chance to choose from a range of colour combinations to create an imaginatively fashioned timepiece.

Designed with sporty mens and womens watch wearers in mind, the timepiece features Nike's intelligent athletic measuring system NikeFuel.

This converts a runner's mileage into universal units that can be then be monitored across a variety of sports, allowing users to compare performance in a number of athletic disciplines, encouraging competition among friends.

Commenting on the new Nike watch creations, TomTom managing director Corinne Vigreux said:
“Our extended range of products will be very useful to those adding running into their exercise regime.

"And the new NikeFuel measurement brings added motivation, allowing people to share and compare their performance with friends in other sports.”

These new watches have been designed to match Nike's current range of apparel and shoe ranges, with colours such as classic black/anthracite, high impact volt green and a blue glow/anthracite combination available.

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