New designers collaborate on new Baby G Casio watch range

First published: 21-04-2010

A new range of Baby G Casio watches have been created in collaboration with the newest generation of fashion designers emerging into the industry.

The new timepieces have been designed in collaboration with Complex Geometries, Peter Jensen, Natascha Stolle and Sophie Hulme.

Scandanavian Jensen incorporated his signature rabbit motif into the Casio watch as part of the collection, which he indicated "seemed logical" for the project.

Stolle''s design typifies her approach to luxury textiles in womens wear, featuring a classic mix of quirky fabrics combined with Casio''s sports utility.

Casio UK head of marketing Tim Gould explained that the brand is "very excited" about the four collaborations.

He said: "The designers have each brought a completely new dimension to the classic, pretty tough styling of the Baby G."

Earlier this week, Casio unveiled its newest Baby G watch, which was created in collaboration with urban retailer In4mation.


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