Men 'choose watches as status symbols'

First published: 09-11-2011

Men considering buying a new watch will often consider more than just the way that the timepiece looks when making their selection.

Watches have a strong value attached to them which goes deeper than simply what they look like, with some timepieces proving to be symbols of status, especially when it comes to the workplace.

Assessing the way in which watches can be used for more than simply telling the time, chartered psychologist Felix Economakis explained that men will often seek out designs which they know will show off their status.

"Men will tend to buy a well-known watch because it shows others they are wearing a £10,000 watch rather than the merits of the watch itself," Mr Economakis told Retail Jeweller.

He explained that often the price tag will be the main attraction, as they opt for something due to its cost, although something which looks similar with comparable features could be purchased for a much lower price.

"It emphasises their wealth and success and hence status to other men and women," he added.

This will often go even deeper depending on the culture people come from, with some choosing to find the most distinctive designs which are adorned with precious metals or jewels to show off the high status which they have attained - even if it means they sometimes have to opt for less expensive alternatives.

"Generally people who want to prove they are rich and increase their perceived status in their group will buy the most 'in your face' showy items," Mr Economakis added.

Watches often have a number of attractions to them, depending on the reason why the wearer wants to buy them.

Ariel Adams, owner and editor-in-chief of, explained that as many men will want watches for work, leisure or sport, they will often end up with a wardrobe of choices.  


Related articles

A guide to choosing a gold watch

Posted: 09-02-2019

Make a statement with a gold watch this New Year and give your outfit that little something special, whatever the occasion. Browse designs for men and women from brands including Guess, Armani Exchange, Coach, and more.

A guide to buying a silver watch: Gifts for him and for her

Posted: 07-02-2019

Enhance your wardrobe with a silver watch for every occasion. From classic designs to out-of-this-world pieces, explore some of our favourite silver watches from top brands, including Gucci, Raymond Weil, and STORM.

Watch and jewellery trends for 2019

Posted: 07-02-2019

Relax, we’ve found the watch and jewellery trends that are going to help you look your best in 2019. Browse our full collection of the newest accessories from brands including Llarsen, Storm, and Guess.

Your guide to gifting a watch this Valentine's Day

Posted: 01-02-2019

Make Valentine's Day 2019 a memorable one for all the right reasons and gift the lady or gent in your life with a watch they'll love. Discover beautiful new designs from Hugo Boss, Olivia Burton, Jean Paul Gaultier and more in our gift guide.