Maurice Lacroix partners with FC Barcelona

First published: 19-03-2014

Watch brand Maurice Lacroix has announced a new partnership with Spanish football giant FC Barcelona.

The agreement will see the Swiss timepiece designer become the Official Watch Partner of the club for the next three years.

Josep Maria Bartomeu, president of the football club, said: "FC Barcelona is proud to launch a partnership with such a modern and dynamic brand as Maurice Lacroix. We are convinced that the success of this strategic alliance will have a global impact."

Maurice Lacroix will benefit from the exposure that comes with sponsoring a world reknown football club that has over 300 million fans.

In return, the watch brand will design three new timepieces that will appeal to both football and watch enthusiasts.

One of them will be an affordable item created for the fans, while another mechanical piece will target the players.

The third and final watch is a higher priced model aimed towards executives.


Related articles

Under the spotlight: STORM watches and jewellery

Posted: 27-11-2018

STORM London is known for breaking the rules with its edgy, sophisticated, and fun watch and jewellery designs. Get inspired to shatter expectations and check out some of our favourite STORM designs today.

Under the spotlight: Timex watches

Posted: 27-11-2018

Formal, sporty, vintage, or casual? Choose your next watch from the timelessly iconic Timex collection and combine legendary fashion with contemporary chic.

Under the spotlight: Guess

Posted: 19-12-2018

Make your next watch a Guess watch and choose from a range of gorgeous styles and designs for men and women. Whether you want reimagined vintage or stand-out chic, there’s a Guess watch for you.

A guide to buying a fitness watch for 2019

Posted: 20-12-2018

Use our guide to choose a watch that helps you hit your fitness targets this New Year, whatever your ability. Explore sharp designs from a range of top brands, including Polar, Garmin, Fitbit, and more.