Maurice Lacroix partners with FC Barcelona

First published: 19-03-2014

Watch brand Maurice Lacroix has announced a new partnership with Spanish football giant FC Barcelona.

The agreement will see the Swiss timepiece designer become the Official Watch Partner of the club for the next three years.

Josep Maria Bartomeu, president of the football club, said: "FC Barcelona is proud to launch a partnership with such a modern and dynamic brand as Maurice Lacroix. We are convinced that the success of this strategic alliance will have a global impact."

Maurice Lacroix will benefit from the exposure that comes with sponsoring a world reknown football club that has over 300 million fans.

In return, the watch brand will design three new timepieces that will appeal to both football and watch enthusiasts.

One of them will be an affordable item created for the fans, while another mechanical piece will target the players.

The third and final watch is a higher priced model aimed towards executives.

© Copyright WATCH SHOP UK - DO NOT COPY

Related articles

Spring Style Edit

Posted: 05-04-2019

Watch Shop brings you the lowdown on all the latest style trends and insights in the new Spring Style Edit. Top picks, hot sellers, Easter gifts and more.

Spring forward with the clocks changing this weekend

Posted: 28-03-2019

7 surprising facts about Daylight Saving Time

Sunday 31st March Mother's Day Gift Ideas The Watch Shop Guide

Posted: 19-01-2019

Watch Shop has curated the perfect selection of Mother’s Day gifts. Find designer inspiration from timeless watches to beautifully crafted jewellery – spoiling Mum has never been easier!

A guide to choosing a gold watch

Posted: 09-02-2019

Make a statement with a gold watch this New Year and give your outfit that little something special, whatever the occasion. Browse designs for men and women from brands including Guess, Armani Exchange, Coach, and more.

CATEGORIES

PREVIOUS NEWS