Maurice Lacroix partners with FC Barcelona

First published: 19-03-2014

Watch brand Maurice Lacroix has announced a new partnership with Spanish football giant FC Barcelona.

The agreement will see the Swiss timepiece designer become the Official Watch Partner of the club for the next three years.

Josep Maria Bartomeu, president of the football club, said: "FC Barcelona is proud to launch a partnership with such a modern and dynamic brand as Maurice Lacroix. We are convinced that the success of this strategic alliance will have a global impact."

Maurice Lacroix will benefit from the exposure that comes with sponsoring a world reknown football club that has over 300 million fans.

In return, the watch brand will design three new timepieces that will appeal to both football and watch enthusiasts.

One of them will be an affordable item created for the fans, while another mechanical piece will target the players.

The third and final watch is a higher priced model aimed towards executives.

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