Marc Ecko watches - Marc Ecko to sponsor new game

First published: 21-07-2009

Marc Ecko will be stepping up to the plate to provide clothing to characters in a videogame to be released in the coming weeks, it has been announced.

Ecko Unltd, which is also responsible for Marc Ecko watches, will be an integral part of CrimeCraft, a third-person shooter in which people will run businesses, trade and suffer any consequences of potential confrontations with other criminal groups and law enforcement figures.

Mario Kroll, the director of marketing at Vogster, explained that the Marc Ecko name and the many sub-brands of the company are "synonymous" with edgy designs and the urban look.

He continued: "Given the theme and setting of CrimeCraft, incorporating Marc Ecko's apparel and brands is a natural fit and helps draw the player deeper into the story with cool character clothing reflecting an increase in reputation and influence in the game."

At the beginning of June, Marc Ecko watches was sold to Timex in order to boost the brand, with the latter hoping to acquire other brands in the next few months.

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