Luxury watches 'have their home in Shanghai'

First published: 26-09-2011

Shanghai is fast becoming one of the biggest locations for luxury watch purchases, with people in their 20s and 30s making up a large proportion of the market.

The desire for luxury products across China and in Shanghai is particular is growing fast, with AFP reporting how many consumers will be happy to pay as much as $45,000 (£28,000) for a single timepiece.

Commenting on the trend, editor of Chinese Vogue Angelica Cheung said that the city is the place where many expensive brands choose to have their headquarters in the country.

"There is a tradition - already in the twenties and thirties, Shanghainese were more into dressing stylishly," Ms Cheung told the news provider.

She added that it is a very commercial city taking precedence over Beijing, which for a long time did not have a strong enough real estate market to support large shopping malls.

A recent study from HSBC also showed that purchases of luxury watches in China were on the increase.  

© Copyright WATCH SHOP UK - DO NOT COPY

Related articles

Under the spotlight: STORM watches and jewellery

Posted: 27-11-2018

STORM London is known for breaking the rules with its edgy, sophisticated, and fun watch and jewellery designs. Get inspired to shatter expectations and check out some of our favourite STORM designs today.

Under the spotlight: Timex watches

Posted: 27-11-2018

Formal, sporty, vintage, or casual? Choose your next watch from the timelessly iconic Timex collection and combine legendary fashion with contemporary chic.

Under the spotlight: Guess

Posted: 19-12-2018

Make your next watch a Guess watch and choose from a range of gorgeous styles and designs for men and women. Whether you want reimagined vintage or stand-out chic, there’s a Guess watch for you.

A guide to buying a fitness watch for 2019

Posted: 20-12-2018

Use our guide to choose a watch that helps you hit your fitness targets this New Year, whatever your ability. Explore sharp designs from a range of top brands, including Polar, Garmin, Fitbit, and more.