Looking back at an Easy-Rider

First published: 25-07-2011

The 1970s Tag Heuer Easy Rider followed in the shadow of the brand's Formula 1 collection, but remained short-lived despite its reasonable price tag.

Launched in 1971, the timepiece was made of fibre-glass resin and featured a manual wind, according to calibre11.com.

In came in two variants: the Jacky ickx and the Leonidas.

The former, named after Belgium's famed racing driver, displayed his signature at 3 o'clock. It was silver rimmed, had a date window and a blue and red colour scheme, often associated with the sport.

The Leonidas was slightly less glamorous, with a basic red and white colour scheme and red rim. And, as calibre11 pointed out, Leonidas referred to the Swiss watch company acquired by Heuer in the 60s.

These days Tag Heuer features a Formula 1 range for women. The diamond encrusted silver case is modern, sophisticated and subtly feminine.

Its 37 mm watch is water resistant to 200 m, is sprinkled in 60 diamonds and, for the adventurous woman, also comes in scratch resistant sapphire crystal.  


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