Katy Perry makes public appearance as face of Thomas Sabo

First published: 01-03-2011

US music starlet Katy Perry has been publicly unveiled as the brand ambassador of watch and jewellery company Thomas Sabo.

The I Kissed A Girl singer's new position was revealed at a glamorous event in Munich, to go with the Inhorgenta jewellery show in the Italian city.

Being joined by celebrities, media representatives, industry friends and staff at Thomas Sabo, it was the first time Perry has made an appearance as part of the brand since her appointment in January.

As part of the role, the pop star, who has also had hits with Firework, Hot N Cold and California Gurls, will be the face of Thomas Sabo's sterling silver, watches and Charm Club lines.

To welcome Perry, this year's Inhorgenta party was themed around the idea of Pop Now, to honour the industry that the singer is famous for.

Thomas Sabo has built up quite a name for itself in the jewellery industry, having being formed in 1984 by accessory enthusiast and self-made figure, Thomas Sabo.
 

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