Kate Winslet becomes ambassador for Longines

First published: 13-09-2010

British actress Kate Winslet has become the newest member of the Longines' Ambassadors of Elegance.

The announcement was made at the Villa Miani, near to Rome, where Ms Winslet promoted the latest additions to the watch maker's DolceVita collection, along with Bollywood star Aishwarya Rai Bachchan and Chi Ling Lin, who is big in the Asian film scene.

Watch ID has reported that trio shot a promotional film for the new timepiece range, as well as wearing the featured models for the special evening.

Ms Winslet is most famous for her starring role in the movie Titanic, though she has had a very successful career up to now in other films, which have won her an Oscar, a couple of Baftas and two Golden Globes.

The announcement is sure to be a major coup for the Swiss company, which has been making watches since 1997 for "women who appreciate refined elegance with timeless style".

Its newly-promoted watches go with this description, as each chooses a design that either combines steel with yellow gold or steel with rose gold, depending which takes the consumer's fancy.