Junkers and Zeppelin to attend LWS 2014

First published: 26-06-2014

With the London Watch Show just days away, watchmakers Junkers and Zeppelin have announced they will be in attendance at the conference.

These two German brands are set to join a whole host of other timepiece makers in one of the most hotly-anticipated events in the calendar, WatchPro reports. 

This announcement is significant because both Junkers and Zeppelin have never showed off their wares to the UK watch industry.

Both are orientated around German aviation and are owned and manufactured by private label specialist Pointtec.

Sales director of Junkers-Zeppelin in the UK and Ireland Hans Brandt said: "Junkers and Zeppelin are two iconic continental brands - known for their exceptional quality - [that] continue to express the synthesis of an elegant, timeless style with superbly reliable German manufacture, at very competitive prices.

He added that Junkers and Zeppelin were neither fashion brands, nor did they form part of one of the mainstream watch design genres. 

Mr Brandt spoke of how the company is a family-run business and wants to foster a strong relationship with the customer.

Junkers and Zeppelin join more than 40 other exhibitors who are getting ready for the event, which will run on July 6th and 7th. It starts on a Sunday to enable anyone in retail who works a six-day week to at least attend one day. 

Other watchmakers who will be setting up stalls include Bulova, Nixon, Festina and Jorg Gray, while there will be numerous seminars, workshops and training sessions.

This event is unmissable in that it will give individuals the chance to view the newest and most exclusive timepieces that are being created before the general public. 

One watchmaker intending on doing just this is Southern-Californian Nixon, as the Sentry Leather 38 mm and the Mini Time Teller - which is aimed at women - will also be on display, in addition to its range of most popular timepieces. 

Nixon is also hoping more people will come into contact with its brand by it being at LWS 2014. 

Held in the heart of Camden, the Freemasons' Hall in Covent Garden will be awash with watch enthusiasts for two days only. 

Event director Daniel Malins revealed the LWS is an entrance to the billion pound British watch market and that it was vital event for timepieces to be exhibited, especially to promote them in the run up to Christmas. 

"We recognise that time is precious for executives in the watch industry, which is why we are investing tens of thousands of pounds to market this year's London Watch Show and ensure that we put on a show that is the biggest in the UK, both in terms of the number of brands and the number of visitors."

The UK watch market was worth more than $1.6 billion (£0.94 billion) in 2013, but the figure for this year is expected to exceed this. Whether or not LWS will help to bolster this remains to be seen, but one thing's for sure - excitement is definitely building up around this two-day event.


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