Jorg Gray to display timepieces at Basel World

First published: 28-02-2011

The watch brand of choice for the president of the US will be showcasing its collection for the first time at Basel World.

Watchmaker Jorg Gray has plenty of friends in high places, with its JG6500 timepieces being worn by the United States Secret Service, Professional Jeweller reported.

However, it is the JG6500 device worn by President Obama which has garnered the attention of watch fans most.

That is because since the then-Senator Obama received the timepiece for his 46th birthday, he has sported it for such illustrious events as his presidential election victory speech and the signing of his first Presidential Proclamation.

Now, Jorg Gray is hoping to make more of an impression on the UK market by showcasing some of its other collections at Basel World, which comes to the Swiss destination between March 24th and 31st.

Other watch brands hoping to attract audiences to its stands at the venue include Thomas Ninchritz and TW Steel.