Indian Eco-Drive in India to be 'great boost' for Citizen

First published: 08-01-2010

Leading Japanese wrist watch maker Citizen is hoping that its ecologically-powered wrist watches will be winners with the booming Indian market, according to a company representative.

Isamu Kawaguchi, the managing director of Citizen Watches, told the Business Standard that he expects the company to make a 25 per cent growth in sales of Eco-Drive watches, which are powered by sunlight, in the coming 12 months.

He said: "We are looking at a 30 per cent growth per annum this year. Citizen watches are available across more than 500 outlets which gives us good visibility in the market. We have 32 First Citizen showrooms where we will add two more."

Mr Kawaguchi added that the initiative could double the company's turnover in the next three years.

However, the company continues to import the watches from Japan and does not plan to bring manufacturing assets to the country.

Citizen was named as such because it wanted to be "close to the hearts of people everywhere" upon its founding in 1918.

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