IWC again supports Sport for Good with new watch

First published: 24-12-2009

One of the world's producers of watches has announced the launch of its latest timepiece created in order to raise money for a very important charity, making it the fourth year the company will do so.

IWC Schaffhausen revealed that it would again be partnering the Laureus Sport for Good Foundation with its Portuguese Automatic, aiming to raise money to help further use the positive influence of sport to inspire social change, the National Jeweler Network reported.

The launch follows three other releases for the same noble cause; in 2006, IWC created the special-edition Portuguese Chrono-Automatic, following it in 2007 with the Pilot's Watch Chrono-Automatic and the Da Vinci Chronograph in 2008.

IWC notes that the foundation's projects so far have aided over 750,000 children and younger individuals who have been hit by poverty, war, violence, homelessness, discrimination, drug addiction, racism and HIV/AIDS.

Projects supported by the scheme will take place in Argentina, Italy, the Netherlands, South Africa, Switzerland and the US, among others.

IWC - which stands for the International Watch Co - is the only major watch producer in eastern Switzerland and is notable for being the only one to use German as its central language in the entire country.


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