IOC and Swatch watches to continue partnership

First published: 28-09-2009

One of the longest-standing deals in the watch world has been renewed after fresh talks between two leading organisations.

The International Olympic Committee (IOC) and the Swatch Group are signing another agreement to support each other in a number of upcoming Olympic Games across the world, with the Swiss watch maker providing timing, scoring and any venue result services which arise from the global sports competitions.

In its capacity as the Official Timekeeper and Results Service Partner, Swatch watches in the form of subsidiary Omega will be used in XXII and XIII Olympic Winter Games in Sochi 2014 and the 2018 contest as well as the XXXI and XXXIII Olympic Games 2016 and 2020 respectively.

The current agreement, which was signed in 2001, will run out after the London Games of 2012.

Commenting on the deal, Omega's President Urquhart said: "Omega is proud to continue its long-standing association with the IOC and the world's premium sporting event.

"Since 1932, the Olympic Games have provided us with a unique platform to convey our message of precision, quality and innovation in a prestigious and fitting environment."


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