Hugo Boss watches reveal new promotional QR codes

First published: 16-04-2012

Hugo Boss has created a promotional campaign to be used by people interested in its watches.

The company has announced special QR codes will be placed in the windows of its stores to allow shoppers to link to a promotional website.

A number of competitions will be placed on the site, with prizes ranging from the choice of several Hugo Boss watches to a VIP night out at a prestigious venue in London.

Shoppers who wish to take part in the contests need to scan the black and white code with their smartphones to be taken to the special website.

Steve Brydon, sales director at MGS Distribution, distributors of Boss watches in the UK, said: "We are hoping this will encourage the customer to look further in to Hugo Boss as a brand and to become more aware of Boss watches being a top fashion brand within this sector."

Hugo Boss watches are divided into two categories, with the Orange range offering a sportier alternative to the classic looks created for the company's Black collection.