How to make the most of Black Friday

First published: 02-11-2017

Score the best Black Friday deals with these insider tips

The countdown to Black Friday has officially begun, and this year it's going to be bigger and better than ever. While Black Friday's success online is great for bargain buys, having a plethora of limited-supply deals to choose between can mean those who don't prepare run the risk of missing out.

Well, the good news is, you can go and put the kettle on because we've done all the homework for you. We've compiled a toolkit of expert tips to help you score killer deals without any fuss. Now, you can finally feel smug knowing you're equipped to handle the madness. Thank us later.

Have a strategy

Have a strategy

First things first, do plenty of research to stay ahead of the game, particularly if you're hoping to score a big purchase. It's unlikely you'll be able to decide between the deals straight off the cuff, so do some detective work and search for potential items you'd love to see go on sale. That way you don't get 'deal drunk' and can make a more clear-headed decision.

Say hello to your browser's bookmarking tool

Say hello to your browser's bookmarking tool

Now's the time to make your browser's bookmarking ability your best friend. Scope out the products that most deserve a place on your wish list and save them ahead of time so you can get straight to them when the mad rush hits.

Think about your budget

Think about your budget

Create a rough budget and stick to it. That way you won't waste precious time pondering over which items you can or can't afford. If you're feeling particularly organised, note everything down and add up your costings as you go.

Pre-create an account

Pre-create an account

There's no time to type! Register store accounts ahead of the big day. You'll have your details ready and waiting at the checkout, allowing you to seal the deal quickly. Saving your credit card in your account in advance can also speed things up.

Sign up to emails

Sign up to emails

Sign up to email newsletters prior to the event to keep on top of offers. You'll be alerted to deals as soon as they are introduced. You might even find that some websites offer discounts exclusively to email subscribers, and ahead of the Black Friday rush.

Get following

Get following

Follow websites across a spread of social media accounts to ensure you don't miss a trick. Sometimes brands post spoiler alerts a few days via the likes of Instagram and Twitter. It's also worth checking out forums dedicated to your interest to track down the most talked-about offers quickly.

Fill up your shopping cart the night before

Fill up your shopping cart the night before

OK, so this one might not always work depending on the brand, but placing coveted items in your shopping basket before the clock strikes midnight may help you to secure the item you want, so long as the website allows you to store it in your basket for an extended amount of time.

Be punctual

Be punctual

Punctuality is essential if you want to come out on top on the big day. The early bird catches the worm, so ensure that your laptop and/or mobile are ready and waiting well before the sale kicks in to prevent technical glitches from spoiling your day.

Make the most of filters

Make the most of filters

Make use of the colour, size, and price filters in the navigation bar when scouring through sale items. It's much easier to narrow down your choice this way and you'll save bags of time, especially if you have specific items in mind.

Have a backup plan

Have a backup plan

If you've really set your heart on something but expect it will be in high demand, open two different browsers. This will act as a useful safety net in case the website starts playing up because of high traffic.

If in doubt, there's always Cyber Monday

If in doubt, there's always Cyber Monday

Too late to the party? Don't worry, Cyber Monday's got your back. In fact, Cyber Monday is becoming just as big of an event in the UK as Black Friday, so, if you consider yourself a seasoned shopper, save your shopping for Black Friday's relaxed other half instead.

Looking for Watch Shop Black Friday deals? Keep your eyes peeled… all will be revealed.

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