High street store congratulates watches after good results

First published: 15-12-2009

Many businesses continue to struggle despite the recession and Christmas coming up, though one company has announced that watches continue to help it keep its head above water.

John Lewis has announced that it has seen is best ever week of trading with sales of £110 million, eight per cent higher than its previous top sales week two years ago, with the organisation citing the popularity of watches among other things.

It noted that alongside timepieces, fashion brands, household goods and sewing machines are also particularly popular, perhaps showing that mending is better than spending in the long run following the recession's effects on attitudes to expenditure.

Nintendo's newest Wii - in black - is also a top seller, while mini micro scooters and one toy in particular - Biscuit the Animatronic Dog - are also seen as particularly profitable.

It follows comments from Jeremy Langmead, the editor of Esquire, who told the Guardian this week that watches defy the current economic climate despite them being seen through objective eyes as superfluous and expensive investments, showing their fashionable status.

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