Graff ''develops own watch movement''

First published: 17-03-2010

It has been exclusively revealed that Graff has developed its own watch movement for the first time.

Professional Jeweller discovered and reported that the watch firm will be unveiling its new creation in Basel this week, calling it the Graff Calibre 1.

It is believed that the offering will be showcased as part of an updated version of its men's dress timepiece, the Graffstar Tourbillon.

Graff Luxury Watches chief executive Michel Pitteloud told the publication that an automatic movement and then a chronograph will also be developed, adding: "The idea is there will be a Calibre 1, then Calibre 2 and so on."

Redecorated ETA movements were the previous weapon of choice for Graff watches, though the new offering beats at 28,8000 vph, delivers a power reserve of 50 hours that it displayed with a power reserve indication at 06:00, while showing the date in large numerals at 12:00.

Kicking off on March 18th, BaselWorld expects to attract over 2,000 companies from the fields of watches, gemstones and jewellery.


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