Geeky watches 'becoming fashionable'

First published: 04-05-2012

Geeky watches that feature a number of digital features or unusual designs are no longer something that appeals to only a small number of people, as the designs are now among the most popular with all watch shoppers.

Many companies have started to develop new and innovative styles that use unusual ways of telling the time, from products that feature the time as a number of illuminated bars around the edge of the face, to styles that spell out the time in words similar to on a word search.

One of the biggest trends emerging for digital watches is the creation of products that can be used to link up with smartphones.

While some of the major technology companies are planning the release of the designs, start-up company Allerta has created a buzz as the brand has managed to raise more than $8 million (£4.9 million) to fund the project through the website Kickstarter. 

© Copyright WATCH SHOP UK - DO NOT COPY

Related articles

Spring Style Edit

Posted: 05-04-2019

Watch Shop brings you the lowdown on all the latest style trends and insights in the new Spring Style Edit. Top picks, hot sellers, Easter gifts and more.

Spring forward with the clocks changing this weekend

Posted: 28-03-2019

7 surprising facts about Daylight Saving Time

Sunday 31st March Mother's Day Gift Ideas The Watch Shop Guide

Posted: 19-01-2019

Watch Shop has curated the perfect selection of Mother’s Day gifts. Find designer inspiration from timeless watches to beautifully crafted jewellery – spoiling Mum has never been easier!

A guide to choosing a gold watch

Posted: 09-02-2019

Make a statement with a gold watch this New Year and give your outfit that little something special, whatever the occasion. Browse designs for men and women from brands including Guess, Armani Exchange, Coach, and more.