Gadget jargon 'deters purchases

First published: 07-05-2009

Fear prevents many people from buying new gadgets such as innovative watches and other technology, it has been claimed.

Founder of the Gadget Helpline Crispin Thomas explains that new technological announcements are loaded with jargon.

However, he suggests that 'techno-babble' can put some consumers off a purchase.

The Gadget Helpline and campaign group Plain English Campaign recently launched a guide to help customers wade through jargon.

Among the ten most confusing terms singled out in the guide were dongle, phono jack, navi key and PC suite.

Unfortunately, Mr Thomas does not expect there to be a change in how the technology industry talks about new gadgets.

He said: "I don't think that's going to change until maybe all service goes online and there's a more of a common thread.

"While there are companies to invent these products they are always going to come up with these buzzwords."

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